![]() Co-founded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. In more than 350 cities around the world. Sofar Sounds reimagines the live event experience through curated, secret performances Follow us on Facebook, YouTube and Instagram. With more than 18200 employees, Bridgestone EMEA has offices in more than 60 countries, runs 14 tyre and tyre related plants and operates a major R&D Centre and proving ground.įor more information about Firestone in Europe please visit and fs. Firestone was acquired in 1988 by Bridgestone Corporation, the world’s largest tyre and rubber company.īridgestone EMEA (Europe, Middle East and Africa), with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation. ![]() With a range of tyres that build on a legacy of strength and reliability spanning over 100 years, Firestone reaches out to a vibrant and young-at-heart audience, giving them the freedom to live life in the moment. Interested in discovering the latest music in a warm and inviting atmosphere? Music-lovers looking for a unique music experience can win tickets to a ‘Sofar by Firestone’ gig by keeping an eye on the Firestone Facebook page and on Media information: Jessica Vandenbruggen: +32 489 10 19 94 Firestone “These live music events range from big-name festivals on the Firestone Music Tour to local talent shows and grassroots events like Sofar Sounds.” "At Firestone, we remain faithful to our founder's legacy by developing quality and reliable tyres for more than a century but also by supporting authentic, year-round music experiences,” explains Thierry Jupsin, Brands Marketing Director. An innovative music platform for its time, similar to Sofar Sounds today, the Voice of Firestone brought people of all ages together to discover new music and enjoy live performances. "With 'Sofar by Firestone’, we continue to create welcoming spaces that invite communities to experience the magic of live music.”įirestone has been bringing people together through music since 1928 when founder Harvey Firestone launched the first sponsored radio programme, the Voice of Firestone. "We are happy to have a partner that believes in the power of music and shares our values,” explains Sofar Sounds co-founder Rafe Offer. The concerts will take place February-March 2018 in Milan, Barcelona, Paris, Warsaw and Hamburg.īoth Firestone and Sofar Sounds view live music as a unique way to bring people from different countries and cultures together. Split into three acts each concert will feature a lineup of secret artists curated by Sofar that reveal their identity when the show starts. This partnership is an opportunity for Firestone and Sofar Sounds to promote their shared mission: to support emerging musical talent and create an authentic music experience for artists and fans alike.īased on the concept of Sofar gigs, the ‘Sofar by Firestone’ initiative will transform everyday spaces, from living rooms to retail stores, into spectacular venues for music-lovers to enjoy live performances in an intimate environment. This kind of openness is welcome, a good, un-defensive first step in responding to the recent criticism.Firestone and Sofar Sounds bring the magic of live musicįirestone, the iconic tyre brand, and experiential company Sofar Sounds team up to host five secret concerts in February and March 2018 in different cities across Europe. After costs, the average net income of these shows is $476, with $100 going to each of the three artists, and $176 to Sofar.įrom February, larger shows will see artists earn more than $100, with Sofar also promising to create an artist advisory group “to help make sure we’re focused on the right features and improvements”. The post goes on to break down the revenues and costs of an average concert, with Sofar-operated shows averaging 63 ticket-buying guests paying an average of $19.52 each to attend. Our goal is to move from today’s 63/37 average profit split for our standard show format (3 artists and 20-25 minute sets) to 70/30 across Sofar-operated cities, in favour of the artist,” explained Sofar. “The average net income split between artists and Sofar is currently 63/37, with 63% of the net show income going to the artists. Its publication comes ahead of some changes to the company’s model set for February, including to artist compensation at its bigger shows. Now the company is responding in some depth, with a blog post explaining “how money works at a Sofar show”. Live-music firm Sofar Sounds has been facing some criticism in recent months around how it pays artists and its volunteers alike.
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