![]() ![]() 7x faster: With the new watchOS 3, apps are now held in memory and can update in the background, which means, says Apple, apps can now react “instantly.”.The Apple Watch, while perhaps not yet achieving the ubiquitousness of the iPhone, is getting a major upgrade in terms of usability. It enables Apple to offer a more natural fluid experience to customers that builds on chat innovations pioneered by WeChat and others.” - Frank Gillett, Analyst at Forrester ( source) watchOS 3 is 7x faster and easier to use “Opening up iMessage to third-party developers is a big deal. Delete Apple’s built-in apps including Stocks, Notes, Maps, and others.If you’re still not satisfied, however, you can finally…. Apple’s built-in Photos, Maps, and Music apps are redesigned to better compete with Spotify, Google Maps, and others in those verticals.In other words, you’ll be able to converse with friends without using any text at all,”. Borrowing concepts from Snapchat, Line, Facebook Messenger, WeChat, and WhatsApp, “starting this fall, you’ll be able to send custom text bubble animations respond by writing with your finger send hidden messages in ‘invisible ink’ that require swipes to reveal send messages with full-screen animations doodle over a photo in multiple colors reply with stickers ‘emojify’ your written responses and reply with one of six ‘tapback’ reactions. Here are some of those updates: * **Messages** **evolves into a “full-blown messaging platform”:** With iMessage Apps, Apple is allowing third-party developers to create “apps” that will take its native chat client to the next level. With this new iOS release, Apple makes some drastic updates to its built-in apps–Messages, Photos, Music, and Maps–to compete with the tech behemoths that currently rule those verticals. In addition, bringing the trust and convenience of Apple Pay to over-the-top-messaging for bot payments could really help bots take off.” - Bill Magnuson, CTO at Appboy ( source) Apple’s iOS 10 updates will try to compete with popular apps Mobile Safari is an obvious first place for them to expand, helping eCommerce brands and digital publishers that still see substantial web traffic improve upon these experiences. “I hope to see Apple enable the fantastic customer experience of Apple Pay and Touch ID on more platforms. Apple Pay on the Web: You can now use Apple Pay to make purchases on the web, and use Apple Watch or iPhone to complete the transaction.Access Desktop & Documents on iCloud: Automatic backup of your Desktop and Documents folders to iCloud lets you access those docs on any and all of your devices. ![]() **Universal Clipboard: **Copy and paste across your Apple devices.**Auto Unlock: **Log-in to your Mac automatically with your Apple Watch.Desktop Siri: Much like Cortana does with Windows 10, Siri now brings new “personal assistance” capabilities to the Mac desktop.The new OS, which will be available for public beta in July, boasts a number of impressive updates that all point toward one goal–creating an increasingly fluid, unified workflow between various Apple devices. The next Mac operating system will be named macOS Sierra, as Apple moves away from its ‘OS X’ naming convention. Apple Pay for web (source: ) macOS Sierra aims to bring a seamless experience across Apple devices Here are some highlights from Apple’s Keynote announcements and some food for thought from industry experts. The annual Apple Worldwide Developers Conference, which kicked off this week, is an avenue for “Apple’s renowned developer community together to learn about the future of OS X, iOS, watchOS, and tvOS.” Most of the world waited with bated breath to hear what was in store for Apple operating systems over the next year. No one can stop talking about Apple’s latest announcements at WWDC 2016.
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